Advertising & Promotion
STRATEGY BRIEF for Client: ______________________________________
TARGET AUDIENCE: age:_21-26_who drink______________________
1. What is the main challenge that you see in advertising the product?
2. Who is your primary TARGET audience? Bring them to life for me with a detailed description of them and their lifestyles. (Picture sorts) What do they, what insights do you think might be important to them?
3. Do a SWOT analysis matrix of your product in the marketplace. (Strengths/Weaknesses/Opportunities/Threats)
4. Who are the major competitors, what do you see as their strengths?
5. Provide insight into the audience as to what they think about the product. Use your group as the first round of insights. Start thinking about your research plan in this area. As part of your brief share the outline of your marketing research plan.
6. What is your research plan to find out about your product and your target audience?
7. What do you see as the KEY strategic benefit of your product in the marketplace? SINGLE MOST PROOF—LOGICAL AND/OR EMOTIONAL
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