Select an ad form any medium (TV, radio, print, out-of-home, direct mail, online etc) and write a 250-350 word paper about why you think it is an effective advertising piece. Consider the target group when assessing the creativity and how memorable the ad is. Consider the media placement and how the selection added to the effectiveness. If the ad was part of a multi-media campaign (where there were ads in the paper, radio spots and billboards for example), discuss how the selected multi-media placement was appropriate for the target audience and added to the effectiveness. Note: all ads must be in English or have an English translation included by the student. Only real ads should be used – no satires. Please include a copy of the ad, or a link to where it can be viewed
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