Points will be deducted for spelling and grammatical errors, as well as poorly edited writing. Please use Times Roman, 12 point font. Memos should be doubled spaced and should be no more than four pages. Remember that simply using terms from the course is not enough, students are expected to analyze the case by thinking critically and deeply about the information presented. Finally, similarity index of higher than 5% is unacceptable. Do not include the questions since these will increase the similarity index. Make sure to give yourself enough time to revise your work, since Turnitin.com will take 24 hours to revise the similarity index. Any exhibits or calculations can be left to the appendix, though these should be carefully explained in the text of the memo.
Questions for Airborne Case:
1. How and why has the express mail industry structure evolved in recent years? How have the changes affected small competitors?
2. How has Airborne survived, and recently prospered, in its industry?
3. Quantify Airborne’s sources of advantage. Specifically provide a detailed answer that calculates the company’s cost position relative to its rivals along with the willingness to pay by customers for the company’s products relative to that of its competitors. One way to address this is to compare the costs of an overnight letter shipped by Airborne Express to one shipped by Federal Express. While the information in the case does not provide enough information to compare willingness to pay for the different companies’ products, one can examine the relative prices.
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