Analyse a selected brand of smartphone (Apple, Samsung, Sony) and submit a report comprising the following information.

1. Target consumers
– A profile of the target consumers for Samsung smartphone (Behavioral segmentation)
2. Place
– Analyze and identify the distribution strategy adopted by the selected brand (Samsung, Apple, Sony)
3. 7. A recommendation in what to improve for each of the 4Ps where relevant (Place)
(Referencing List and Appendices for all supporting information)

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