Below are some information about this class. Please help me write a reflection paper about this class. 2 pages.
CAP 310 is a three-hours long. Please do your best. Thank you
Management and direction of the advertising function as viewed and practiced by the client advertising manager, the advertising agency, and the media. Analysis of actual cases and presentation of findings and recommendations.
• Analyze communication problems presented in case studies and print ads
• Generate strategies and tactics to take advantage of advertising opportunities
• Organize and present your analysis and recommendations convincingly
Develop skills needed to analyze advertising in a studied, professional and business manner.
2. Learn to work efficiently and effectively in team environment
3. Organize and present recommendations convincingly
4. Sharpen the following skills:
Strategic critical thinking and analysis
Establishing objectives
Written and verbal communication
Course Objectives:
1. Develop skills needed to analyze advertising in a studied, professional and business manner.
2. Learn to work efficiently and effectively in team environment
3. Organize and present recommendations convincingly
4. Sharpen the following skills:
Strategic critical thinking and analysis
Establishing objectives
Written and verbal communication
Nature of the Class:
CAP 310 focuses on strategic decision-making across a broad range of advertising areas:
Digital marketing/advertising
Creative strategies
Integrated Marketing Communications
Direct marketing/advertising
Branded event marketing/advertising
Viral and guerrilla marketing/advertising
Social network marketing/advertising
Analysis of actual case studies and print advertising will be conducted with written and oral presentations of your critical thinking, findings and recommendations. CAP 310 requires in-depth analysis of advertising problems and opportunities, developing solutions and convincing oral presentation of your recommendations.
It is expected that you will conduct secondary research beyond the cases, ads and class materials to support your recommendations.
I like to have an informal atmosphere in class. A relaxed, engaging, free expression classroom is more conducive to my style of teaching. However, I expect you to respect each other’s opinions and the right to express them. Unprofessional behavior, rudeness, or disparaging remarks will affect your final grade.
We also did most of the work in a group of 3 people, and you can explain how it helps….
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