Assignment 1: Discussion Questions—Marketing, Operations, Financing, Human Resources
Marketing, operations, and human resource management are core areas of business. An international setting provides unique challenges in each of these areas.
Research the topic using your textbook, online library resources, and the Internet. Respond to the following:
Consider a foreign company marketing its products in the United States, such as the Mexican company Cerveceria Modelo that markets Corona beer in the USA. Analyze the complexities of one of the following:
Developing product strategies (including cultural differences)
Assessing the promotional strategies
Developing distribution methods
Assessing pricing strategies
Next, consider operational issues in the U.S. market and .one of these following issues:
Production strategies
Accessing physical resources and managing inventory
Maintaining quality
Financing the operations
From the perspective of a small company venturing into international operations for the first time, discuss what you feel are the three most difficult issues that must be overcome in recruiting, selecting, and training workers. Explain how each difficulty might be overcome.
By Friday, October 23, 2015, submit your assignment to the appropriate Discussion Area. Through Sunday, October 25, 2015, review and comment on at least two of your peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
Read your peers’ answers.
Provide substantive comments by
contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences
Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing
is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.
Grading Criteria
Assignment Components
Max Points
Initial response was:
Insightful, original, accurate, and timely.
Substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion Response and Participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited
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