A) Show a Porters Five Forces model for the industry (i.e., the industry that Apple competes in). (Value: 5/10 points) What do you think is the core competence (what the company does best) of Apple? Show this as a graphic and also then provide detailed written text that describes each of the forces and quantify/qualify the strength/weakness of each force.
B) Answer these questions (Value: 5/10 points):
1) What is Apples strategy? What were Apples competitive advantages in the computer business (and also in its other businesses)?
2) Why has Apple had so much difficulty in the PC industry over time?
3) How sustainable is Apples competitive position with MP3 players? With smartphones?
Total pages: 5 pages maximum (double spaced)
Feel free to also incorporate your own knowledge on the case. That said, please do not do any outside research.
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