Apply Dunning’s eclectic paradigm to a case organization.

Assignment Rubric

The assignment requires to use Dunning’s eclectic paradigm with reference to ownership, location, and internalization to critically assess how a chosen multinational manages FDI in an emerging market (please select ONE company on the Forbes list of conglomerates http://www.forbes.com/global2000/)

(a) The Assignment is an academic essay not a REPORT. We expect students to apply Dunning’s eclectic paradigm to a case organization.
(b) The word count is [2000 (-/+10%)] and excludes references. Diagrams and figures would be counted as 10 words.
(c) In marking the script we shall pay particular attention to the following five criteria (listed in order of importance.
1. Extent to which the question has been answered: to include, the scope of the answer (depth and breadth)? Was the question answered in sufficient detail (within) the limits of the word count?

2. Quality of the argument and reasoning involved: was there argument and evaluation, or at the other end of the scale just the presentation of information?

3. Use and manipulation of a theory and data. (All being of particular importance in the assignment).

4. Style, to include clarity of expression, organization and structure.

5. Presentation, to include all aspects of referencing, citation, bibliography, and layout (and other aspects identified in the assessment rubric).
d) Students who rely extensively on websites, and more importantly, on materials from websites such as Quickmba.com, Investopedia, Wikipedia, etc. to develop their essays would be penalised!