Analytics Report 1
For this assignment, you write a report on the key results you find from Google Analytics. You take steps to complete this assignment. What you learn from doing this assignment will help you complete the next assignment, Analytics Report 2. Upon the completion of the two reports, you may continue on your won to earn a credential for Google Analytics Individual Qualification (QAIQ).
To start with Google Analytics, you need to watch several short video tutorials on the basics of Google Analytics. Analytics Education Kit, a pilot program Professor Li participates, offers a two-page guide for you:
The guide is self-explanatory and takes less than two hours for you to complete on your won.
You are provided a login to access live data from a real e-commerce Website for this assignment. Please log in to Google Analytics (not any of other three programs) at http://www.google.com/analytics/, using the following login:
What to Report
You write this report for Claire, the owner of the e-commerce Website. She wants to know the following:
Besides the United States and Canada, which are the ten countries that had highest sessions and the ten countries that had lowest sessions in last month?
In comparison to last month, by what percentage the site have increased or decreased in sessions and revenue?
What percentages of sessions and revenues are coming from mobile devices?
In addition, Claire also wants you as analytics intern to show her two of your most intriguing findings that may help her grow the business, as an additional test of your creativity in data analysis.
The report should be between 600 and 1200 words, in addition to charts in support of your description, analysis and suggestion. The charts may be screenshots but must be clear and easy to see any detail. You may make your own charts using the information from Google Analytics. All charts must be numbered, titled and referred to in the report.
In addition, please complete the survey at https://goo.gl/RFxeUa and make a screenshot of the return page upon your submission of the survey and paste it into a separate page of your report, as part of this assignment.
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