Marketing is a topic that is very interesting, complex and occurs in both the private and public sectors globally. We will study many different facets of marketing with some marketing areas may be of great interest to you. The weekly papers allows the student to review areas that interest them from the readings and write in those areas. Using the weeks readings as the main focus, you will write your critical analysis paper from what you have read to include your experience and examples that validates or discredits particular elements related to the readings. The main emphasis of your paper should focus on your critical analysis of the weeks readings. The paper should be three pages, double spaced.
Papers are evaluated based upon the following criteria:
Mastery of the theory/concepts/ideas from the readings—-30%.
Organization of the paper————————————— 10%
Critical analysis of the readings-students opinion/exp.—- 40%
Writing style—————————————————— 10 %
Meeting paper guidelines————————————— 10%
Total 100%
WRITER: Please see attached powerpoints. You will be doing a reflection paper based on the 2 chapters using your personal experience (real or fake). Thank you!
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Added on 08.10.2016 16:55
Please follow the grading rubric attached. Thanks!
Instruction files
chapter_1.pptx(948,65 KiB)
chap002_1_1_1_.pptx(1,87 MiB)
reflection_paper_rubric.pdf(268,13 KiB)
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