TO: (The Instructor)
FROM: (The student)
DATE: (Due Date)
RE: (Case Name)
Paragraph 1 – Brief Overview, background of the company and industry. Be sure to identify where it is in the organizational life cycle.
Paragraph 2 – Overview of internal analysis (should be the same as opening paragraph of internal section. Start with the IFEM score and interpretation. Include all major factors and any minor ones of particular significance)
Paragraph 3 – Overview of external analysis (should be the same as opening paragraph of external section. Start with the EFEM score and interpretation. Include all major factors and any minor ones of particular significance)
Paragraph 4 – Recommended vision and strategy (start with the I&E plot point and interpret it, then identity the potential strategies available and recommend one)
Paragraph 5 – Conclusions
- Cover memo should be written last. It is from the student to the instructor, and includes the date and the name of the case. It should not exceed two pages and the desired length is one page
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