Marketing Research Proposal
Create and submit a word document of the marketing research proposal. The marketing research proposal should include the following:
Problem Statement: briefly describe a problem or an opportunity identified in the SWOT analysis. Research Objectives: briefly describe the various types of information needed to address the problem or Opportunity. Methodology: briefly describe the research design type that would be appropriate for exploring the problem or opportunity. Data Collection Instrument: briefly describe the data collection techniques and instruments that would be best suited for gathering information about the problem or opportunity.
Be sure to use proper APA formatting when appropriate.
use book reference: Shank, M. D. (2009). Sports marketing: A strategic perspective (4th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
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