Briefly identify the major problems facing the manager/key person.

BUSINESS CASE STUDY
Objectives:
o Gain practice in the development of full case study
o Identify change initiatives to incorporate into the case study

Description:
You have the opportunity to develop your own case study related to a change initiative at an organization. The organization would be London Life.
Resources:
Utilize these resources in the following in order to gather information about the development of a case study:
• Monash University Library (2007) “How to Write a Case Study,” Retrieved January 22, 2014 from http://www.monash.edu.au/lls/llonline/quickrefs/27-case-study.pdf
• Swiercz, P. M. (n.d.). SWIF Learning: A guide to student written – instructor facilitated case writing. The George Washington University. Retrieved from http://www.wacra.org/Student%20Case%20Writing%20Guide%20-%20SWIF%20Manual.pdf
• Format for written case below:
FORMAT FOR WRITTEN CASE ANALYSIS

Required Sections Guidelines
I. Executive Summary

• One to two paragraphs in length
• On cover page of the report
• Briefly identify the major problems facing the manager/key person
• Summarize the recommended plan of action and include a brief justification of the recommended plan
II. Statement of the Problem • State the problems facing the manager/key person
• Identify and link the symptoms and root causes of the problems
• Differentiate short term from long term problems
• Conclude with the decision facing the manager/key person
III. Causes of the Problem • Provide a detailed analysis of the problems identified in the Statement of the Problem
• In the analysis, apply theories and models from the text and/or readings
• Support conclusions and /or assumptions with specific references to the case and/or the readings
IV. Decision Criteria and Alternative Solutions • Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)
• Include two or three possible alternative solutions
• Evaluate the pros and cons of each alternative against the criteria listed
• Suggest additional pros/cons if appropriate
V. Recommended Solution, Implementation and Justification • Identify who, what, when, and how in your recommended plan of action
• Solution and implementation should address the problems and causes identified in the previous section
• The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action
• Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work

VI. External Sourcing • 5 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.
VII. Spelling Grammar and Presentation • Your case analysis should :
• Include the 5 sections listed in the outline
• Be double spaced and the pages should be numbered
• Have 1inch margins – top bottom left and right
• Use 12 point font size
• Be free of spelling errors
• Use an established referencing system
• Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date

Instructions:
Prepare a business case study outlining a change initiative in an organization, utilizing the information below as a guide.
1. Maximum length: 20 double spaced pages.
2. Follow APA standards for style, citations and references.
3. Your case study report should have the following components, in this order:
a. Cover Page (Include name and student ID)
b. Executive Summary (Focus on key points/findings – often written last)
c. Background Information (A brief history of the organization and a current situation analysis outlining where the organization currently finds itself)
d. The Need for Change
e. The Change Process
f. Results
g. Conclusions (Should include where the organization might go from here, and/or how the sustainability of the change can be ensured)
h. References
i. Appendices (Any charts, financials, visuals, or other related items can be placed here and referenced in the report)

Evaluation:
The following rubric indicates those areas you should be focusing on in preparing your assignment, and how the professor will weigh these components relative to one another.
Activity/Competencies Demonstrated
Business Case Study % of Total Grade Comments
Content (60%)
a. Provided the background information on the studied organization. /20
b. Identified the need for change in the organization. /20
c. Identified the process used to facilitate change in the organization. /20
Communication (25%)
a. Used language clearly and effectively /10
b. Information organized intelligently and holistically (i.e. not simply answers to questions). /10
c. Used each of the components of the case study format. /5
Attention to Detail (25%)
a. APA formatting (title, headings & references) /10
a. Spelling and grammar /5
Total /100

• The case study need to be follow “evaluation” it is very important that you follow this format.