Your favorite retailer: One key characteristic of IMC discussed in this chapter is the idea that marketing communications involves building a relationship between the customer and the brand. Visit your favorite retailer’s website as well as do some research on the Internet and do the following:
Assignment:
Identify the characteristics of the consumers you think your favorite retailer is targeting for customer relationships.
Provide specific examples of attempts to build loyalty to these consumers.
Describe the actions encouraged by the website and relate these actions to the sustenance of a relationship with consumers.
As economic pressures and competition push businesses to lower cost and prices, what could your favorite retailer do to retain customers while trimming costs?
Finally in a separate Paragraph discuss how they apply integrated marketing communications and marcom to achieve success. Provide specific examples.
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