this assignment is based on the book Business Law Today: The Essentials, 9th
edition Miller & Jentz, publisher Cengage (2011)
the assignment can be found on
Read the Linking the Law to Marketing feature on page 228.
the question to be answer is,
Online companies not only target individual customers but also utilize each customer’s buying habits to create generalized marketing campaigns. Might any privacy issues arise as an online company creates a database to be used for generalized marketing campaigns?
Explain your answer.
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