There are five questions need to be answer:1. What is the key problem or challenge facing the firm that you will try to resolve2. Your external analysis (the industry and economic environment)3. Your internal analysis (the firm’s internal resources and capabilities)4. Two mutually exclusive alternatives that solve the problem5. Your recommended chosen alternative course of action and your justification for the alternative you have chosenThe A case is an historical overview of the circus industry leading into the B case which is on Cirque du Soleil. The problem focus should be on Cirque du Soleil but please treat the two parts as one case for your case analysis.
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