You will use The Cola Wars Continue Harvard Business Case to write your response.
Based on the case Cola Wars Continue: Coke and Pepsi in 2010, use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different battlefields. What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?
(Question 1)
1)How does the competitive behavior play out.
Use Game Theory.
Explain the competitive behavior. Identify the battle fields. Not as of today but as of the time of the write up.
What conclusions can you draw up . What strategies were they pursuing. Was there a pattern to that?
(Question 2)
2) What conclusions can you draw about the competitive strategies
At the time of the case write up were there a clear winner.
Avoid description. Go right to the grain.
Would you say they should have acted differently. Why and why not be specific.
Please separate the answer to these two questions.
Let me know if you have any questions.
***I am attaching the Case.***
Instruction files
cola_wars_continue_case.pdf(517,10 KiB)
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