Case Study, Finance and Accounting Estimated Fair Value of General Mills.

THIS CASE STUDY MUST BE 6 PAGES WITH A PAGE APPENDIX INCLUDING ALL CALCULATIONS FOR THE NUMBERED BELOW

You are in the position of a research analyst. Your are a covering the industry of consumer goods. The portfolio managers expect from you an estimation of the fair value of General Mills. (Which has paid dividends regularly over the recent past). You are expected to do the following:

1:The estimated fair value using the balance sheet approach (book value, liquidation value, and replacement costs)

2. Dividend Discount Model

3. Intrinsic Value/Market Price/PE Ratio/Price to Book value/Price to Cash Flow Value/Price to Sales Value

4. Discount Cash Flow Valuation and Free Cash Flow Method

A good report would have the description of key considerations and assumptions of different valuation approaches; and show robustness of valuations approaches usings sensitivity analysis before picking a price.

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