Choose 2 dimensions of transformational leadership that you think describes Branson. Define each dimension and describe how Branson exhibits the dimension using information from the case.

* Read the case about Virgin Group on pgs. 473-474 of the textbook. Then answer the following 2 questions.
Choose 2 dimensions of transformational leadership that you think describes Branson. Define each dimension and describe how Branson exhibits the dimension using information from the case.

If the Virgin Group were to go public tomorrow, knowing what you know about how Richard Branson leads the organization, would you be willing to purchase stock? In your reasoning, choose any leadership concept from Ch14 and describe how Branson represents the leadership concept and how this would affect whether you would purchase stock.

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