First Page/Introduction: Start with the name of the company you are analyzing and provide a brief description of the company: What they do, how they make money, how big are they, global?, customers, location, and anything that would be of importance or interest.
Second page/Analysis: What does it all mean? Refer to the annual report and other document provided. Are things getting worse for the company? Income up or down? Assets up or down? Equity up or down? Is there a serious trend? Positive or negative? The ratios help determine this. Analyze the notes. Also, you can find the industry and compare the company to the industry. Is it doing better or worse than competitors? (Nike/Adidas)
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