You are an e-commerce consultant who has been approached by a local book publishing business known as The Book Emporium. They are a small organization whose primary business goals revolve around identifying good quality authors who write books that are in the realm of science fiction and fantasy.
The book emporium is struggling in the economic downturn and they intend to diversify as a business into online publishing offering as a minimum the following services:
Online book publishing
Standard cover design
Bespoke cover design
1)Clear Understanding and explanation of the online book publishing business environment illustrated by analysis such as PESTLE, SWOT or Porters five forces to highlight business areas of growth and efficiency. In addition to this you will need to justify your decision making on the chosen publishing platform, market size, cost etc. You will be expected to critically compare and contrast multiple platforms and define the best one for the business.
2)Clear analysis of expected e-business improvements to the business. Focus on profitability and efficiency based on business model generation. As part of this you will need to develop a pricing strategy and revenue model underpinned by a clear Business model. Use the Business model Canvas to help you define your ideas in this section.
3)Construct a fully functioning HTML e-commerce website using a development tool such as Dreamweaver. You will be expected to define a suitable URL with consideration given to infrastructure. Your website should contain at least 7 pages of your choosing and should encompass in detail all the aspects discussed in your report.
4)Critically analyse and discuss how you will take payment for products sold through the website. Outline different payment packages, In addition to this you will need to define the advantages and risks involved in undertaking the changes for the business, with particular attention to security issues.
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