The name of the company is Jay\’s Beverage Company. They are specializing in a couple different flavors of organic soda. The sources used must be current and up to date (with in the last 5 years) and must be plagiarism free. 1.Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. 2. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
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