Comparative Cases Proposal (10% of 30%) Topic: Regional (UAE/GCC) vs. Global Reason/Rationale: Job, Hobby, Family Business, Future Business \n\nTable of Content 1. Introduction 2. Description: Background/History: \n• Iceberg (Top, Inside and bottom-up views) 3. Main body of argument/ Key points:\n• EGSOP (Environ, Governance, Strategy, Organization and Performance) 4. Issues/problems\n5. Discussion\n6. Way forward\n7. Conclusion\n8. References, Bibliography & Appendices (data, sound, pics, etc.)(Harvard system) Strategic Management Business Plan (2000 words)\nMarks: TOTAL (of40%)\nSURNAME, Name: Topic (s): Course’s Intended Learning Outcomes and Emphasis on this assessment\nCLO1. Understand the issues in Strategic management \nCLO2. Comprehend the issues in generic strategies\nCLO3. Identify the business problems \nCLO4. Analyse and evaluate the case situations with the help of available tools and techniques in management \nCLO5. Develop alternative strategies and recommend the best alternative to be implemented\n Outstanding Good Basic Level of Preparation Not Satisfactory\n1. Communication\n Well prepared, scholarly and polished presentation that engages with the audience Clear communication with deliberate and sustained attempt to engage with audience Clear but heavily reliant upon PowerPoint slides with little scholarly discussion Presentation amounts to a sequence of PowerPoint slides with no scholarly discussion.\n2. Structure\n Clear, precise, relevant and logical Clear and logical progression of ideas Some structure in evidence but neither clear nor substantial Disorganized\n3. Content \n Extensively researched using a wide variety of contemporary sources and authorities Evidence of research beyond course materials and web resources Some research content but limited to a handful of web pages No evidence of research whatsoever\n4. Professionalism\n Worthy of a corporate boardroom with evident practice implications Tidy and convincing Clumsy and ill-prepared No evidence of preparation\n5. References and Quality of Submits\n Well prepared, and scholarly Clear enough Clear but with obvious mistakes or oversights Disorganized andlack with evidence of research\nComments:\n1.\n2.\n3.\n\n\n\n
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