Compare and contrast the advantages and challenges of social media marketing.

Module 8 Signature Assignment The signature assignment for this course will be a 5-8 page (excluding title page and references) research essay. This essay should take the Internet Marketing Strategies we have discussed and analyze their effectiveness. Build on the organization you chose for the Case Assignment. Develop a strategy best suited to your organization utilizing the concepts learned from the SLO in Module 5 forward (see below). What domain name will you choose and why? What content will be on your website? Will you have a blog? Will you participate in social media? If so which channels? SLO5: Formulate a strategy for website/blog design and development. SLO6: Compare and contrast the advantages and challenges of social media marketing. SLO7: Examine the processes involved in creating a domain name. SLO8: Develop an internet marketing strategy. You should use a minimum of 4-6 academic sources from the Touro library in support of your Signature Assignment. 1 / 2 Must be double-spaced with 1-inch margins, typed in 12-point Times New Roman Your essay should have a title page and references page Essays should be proofread for spelling and grammar mistakes You must cite all texts used, including page numbers to avoid plagiarism Your essay must have a thesis statement and conclusion MY COMPANY IS APPLE INC