The task is to compare and contrast a well-known multi-channel firm and a well-known dot-com firm (Amazon as the dot-com firm and HMV as the multi-channel firm).
1. Compare and contrast the key methods of the firms you have looked at, how they attract online customers [around 1000 words].
2. Using the model outlined by Anderson and Swaminathan (2011) to compare and contrast how the two firms drive customer satisfaction, which in turn influences loyalty [around 1000 words].
3. Identify the most important 3 things you have learnt from doing the assessment [300 words].
4. Briefly conclude your work, summarizing your findings and areas you think you could be looked at in more detail [300 words].
5. Reference list with full details provided.
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