Compare and contrast the operational and managerial impacts of the aggregate planning decisions in terms of customer satisfaction.

Select a goods-producing organization (Proctor & Gamble) and a service-providing organization (AT&T). Suggest ways each organization can make aggregate planning decisions using the variables described in Exhibit 13.3 (Chapter 13).
Compare and contrast the operational and managerial impacts of the aggregate planning decisions in terms of customer satisfaction.

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