Consider the brands and products in the Shampoo market within the UK.

ASSIGNMENT

Consider the brands and products in the Shampoo market within the UK.

Q1. Identify and describe the different ways that the Shampoo market is/can be segmented. (30 marks)

Choose a single product in this market and

Q2. Identify which segment it is aimed at, justifying your answer fully. (10 marks)

Q3. Describe how this product positions itself within the market. To do this you need to consider the competition in the market and utilise the marketing mix framework. (40 marks)

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