Assessment Format
Title Page: This should show:
• Module name and M00 number
• The Student name and ID number
• Title of Case Study/Task
• Word Count
• Your Professor’s name
Table of Contents: this should show:
• The full list of sections within the report (including any appendices and reference lists)
• The page number on which each section begins
List of Illustrations: this includes:
• Table of figures: this is the list of all the figures presented in the body of the report.
• Table of tables: this is the list of all the tables presented in the body of your report.
Introduction
A brief summary of what you are going to discuss and how the tasks will be approached
Main Body: Answering the questions
You should conduct a thorough and critical analysis of your relevant areas of discussion and support your discussion and what you write with evidence. This means that you must support each assertion, arguments or point you make with references to relevant theories, models and concepts in the literature that support your point. Also, where possible, you can support your points by facts and figures, and real life examples.
Ensure that all key areas are covered and that each section is clearly laid out and starts on a new page
1 Choice and justification for the decision making model used
2 The decision making process (in the stages) you went through with reference to the model selected
3 Criticism of the model used
Remember that you must cite all your sources in the text properly (see example below). This is important to acknowledge other writer’s work, to demonstrate the body of knowledge upon which your research is based and to enable all those who read your work to identify and locate your sources easily. If you do not acknowledge the source of your material it will be considered an appropriation (theft) of another’s intellectual property (see guidelines on Plagiarism).
Examples of referencing in context:
• Jobber (2001) defines the marketing concept as: “……..”.
• There is evidence that (Smith, 1990) that the statistical analysis is sound.
• It is estimated that around 73 million people are employed directly by multinational companies worldwide (UN, 1996).
Conclusion:
You must draw together the main points discussed in each section to conclude.
Appendices
This includes relevant information but may not be central to the main body of the report or may interrupt of the flow of the argument. This material does not count towards the word length. Any information in the appendices must be cross referenced in the main body of the text
List of References (Bibliography)
This is the list of sources referred to directly in your report. If you have mentioned a writer or a book, etc. your must give full details here. The list of references should come at the very end of the work after the appendices. It should take the form of one alphabetical list of the cited works.
Appropriate standards should be followed when quoting others’ works in the body of your text/report and compiling the list of references. Follow the appropriate Library Fact sheet guidelines.
Reference Guide
References from Journal Articles
Baumeister, R.K (1993). “Exposing the self-knowledge myth [Review of the book The selfknower: A hero under control by A.A. Author]. Contemporary Psychology, 38, 466–467.
Evetts, J. (2003), “The sociological analysis of professionalism: occupational change in themodern world”, International Sociology, Vol. 18 No. 2, pp. 395-415.
Referencing a Technical report
Author, A. (1988). Title of work (Report No. xxx). Location: Publisher.
Mazzeo, J. (1991) Comparability of computer and paper-and-pencil scores (College Board Rep. No. 91). Princeton, NJ: Educational Testing Service.
Report from non-governmental organization
Author, A. (2009). Title of report (Research Report No. xx). retrieved from NGO website: http://www.ngo.xxxxxx.pdf
Government report
National Institute of Mental Health. (1990). Clinical training in serious mental illnesses (DHHS)
University report
Shuker, R., Openshaw, R., & Soler, J. (Eds.). (1990). Youth, media, and moral panic (Delta Research Monograph No. 11). Palmerston North, New Zealand: Massey University, Department of Education.
Report from website
Author, A. (date). Title of document. Retrieved from http://URL
COURSEWORK GUIDELINES
Assume you will be marked on all elements of these criteria
1 Presentation, report structure, logical sequencing of discussion grammar, and spelling
• The work should be written in good English
• The report must include clear headings and subheadings. Students should avoid excess use of headings and subheadings.
• The discussion should flow smoothly showing a clear link between the theory and your decision making process.
2 Coverage and appropriate use of theory
• Marks will be awarded for identification of the decision making model.
• Correct identification of any particular consumer decision making models
• Comprehensive discussion of all stages of decision-making
• Completeness and clarity of discussion of the decision-making model
3 Depth of analysis
• Good critique of the decision making models, in areas such as linearity of the decision-making process, rational decisions, and other factors.
• Use of examples from various sources (i.e., books, journals) to back up the critique for the decision-making model.
• Depth of analysis is also analysis refers to correct citation of relevant references, cross-references, evaluations of the decision-making process theories.
• Correct in-text citation of references and critiquing of work cited.
4 Originality of the answer
• Originality will be demonstrated by showing evidence of independent thinking.
• Examples used in the discussion should demonstrate originality and maturity expected of Masters Students.
5 References
• 20 or more references are expected to be listed as valid references.
• References must be cited and or listed following the Harvard system (i.e., the list of references given at the end of this Handbook shows an example of Harvard system
Format
• There are a number of technical rules which you must follow in formatting the final layout of the text. These are as follows.
• The report should be typed in Times New Romans font, size 12, on A4 white paper of. Lines should be double-spaced.
• The margins should be not less than 2,5cm. A sheet of A4 in double spacing will produce 29 lines of type and about 300 words, so your report is likely to be 10 pages in length.
• All pages should be numbered consecutively throughout, including the appendices. The page numbers should be located centrally at the bottom of the page,
• Any tables, diagrams, figures should be numbered consecutively throughout the report.
• Run the assignment through Turnitin
(Maximum word limit 10+/- 3000 words, excluding references, tables and figures)
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