THE 3 THEMES TO FOCUS ON:
1 Consumer behaviour
2 Brand management
3 Strategic corporate social responsibility
the research has to be in the last 9 to 12 years academic papers.
please don’t use the normal blogging articles/journals.
the journals for your research MUST BE academic papers.
The more people have cited the paper is the better/stronger the sources is, for you to support your arguments.
the sources must be from the books, google scholarship or other academic papers.
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