Create a chart of the strategic plan for your organization (American Girl, Mattel Inc.), including the following: All highlighted in yellow must be identified
• Implementation plan
o Objectives
o Functional tactics
o Action items: “Makeover with your doll ”
American Girls stores offer lots of services, such as dining, hairstyling for your doll, birthday party, etc. But why not have a day to makeover yourself with your doll together? You can also invite your friends with their doll to join you!
Our current hairstyling for a doll is extended to our new exclusive offers to girls’ hairstyling!
All options are offered separately, and packages are available.
Hairstyling Price: Doll $20 & Girls $40
*All hair accessories are not included. Sold separately
Spa Deluxe package
Add this special treat to any Doll Hair Salon visit for just $15. This package offers a soft scrub of her face, arms, and legs. Plus, we’ll send her home with a special pampering set: cucumber stickers for her eyes, nail decals, headband, a salon cape, and a faux face mask! Girls also receive a “Doll Care Secrets” sheet for home care. Available only for 18″ My American Girl® dolls. 8+
Pampering Plus package
For that extra bit of care every doll needs, add the Pampering Plus package for only $5 to your Doll Hair Salon visit. This package is available for both 18″ and 15″ dolls, and includes a soft scrub of her face, arms, and legs to remove everyday dirt and smudges. Comes with nail decals* for you to take home for a doll pedicure, plus a “Doll Care Secrets” tip sheet. 3+
*Customers, who purchase “Makeover” will receive a 5% discounts for merchandise (Hair accessories are excluded).
**When you buy dining/birthday party, you will receive a 5% discount for our exclusive “Makeover”.
o Milestones and a deadline
o Tasks and task ownership
o Resource allocation
• Any required organizational change management strategies that would enhance successful implementation
• Key success factors, budget, and forecasted financials, including a break-even chart
• Risk management plan, including contingency plans for identified risks
References
American Girl. (n.d.) . In About American Girl. Retrieved From:
http://www.americangirl.com/corporate/corporate-landing?section=about&id=2
Mattel. (2013). In 2013 Annual Report. Retrieved From:
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