Sustainability Extra Credit – 50 Points
Due no later than November 30 @ 11:59 PM
You are an assistant manager with hotel company X. This hotel company has not yet caught onto the sustainability trend. They don’t understand the marketing possibilities or the benefits of sustainable practices.
1. Come up with a sustainable idea that would benefit the organization in some way.
2. Persuade your boss to take your message up the ladder to the decision makers.
3. Create an electronic communication
a. Video-making software (e.g. Movie Maker)
b. Not a written communication
c. Powerpoint is acceptable, but must tell the story
To receive the entire 50 points, the project must be well thought out and persuade a decision-maker to create change. It must be well planned, executed, and feasible.
*** For those of you in both HMD 253 & TCA 201, you will create the electronic media persuasive argument for 253 and augment it with another form of communication for 201. For example, you may create a podcast, postering, or sample webpage/social media campaign.
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