PROPOSAL
Product: Jinks
Our product is a temporary tattoo made with an ink that allow it to last for a given amount of time: a year, five years or ten years. In appearance, Jinks tattoos look exactly like regular permanent tattoos, without any visible difference. As the expiration date of the Jinks tattoo approaches, customers are given the possibility to refill it for another period of time, or permanently.
The Need Being Met
Our primary objective is to satisfy the need for individuality and self-expression of most young adults, without the obligation of a lifetime commitment and regret once the person decides to start a family or a professional career.
Target Market
The target market are 18 to 25 year-olds with low income (less than $40,000). They are people who strive for self-expression and individuality, while being conscious and future oriented. They are also people who are do not have tattoos, for reasons such as fear of lifelong commitment or regret, but who want a tattoo to satisfy their self-expression need.
Reason for success
Jinks Tattoos will succeed because there is no other alternative in the market that lets consumers get a permanent-like tattoo without the obligation of a lifelong commitment or regret in the long run. If the consumer doesn’t like their tattoo, it will simply fade away, and the consumer will not pay the exorbitant laser removal fee, which ranges from $1,500 to $5,250. The product is also the same price as a regular permanent tattoo, but with all the aforementioned advantages, it becomes a better alternative for anyone seeking to get a tattoo.
Last Completed Projects
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