1- Based on your academic research, critically assess how organization can repair damaged relationships with their customers. Furthermore, select two organizations that demonstrate good or bad examples in applying effective relationship repair and show how the theory applies to these organizations.
Academic databases: Business Source Complete, Sage. Emerald and Science Direct
Practitioners’ databases: Marketing Week, Brand republic, TED, Economist, Bloomberg BusinessWeek and Financial Times
CW Steps:
1. Read and review the relevant theories
2. Decide which theories you want to apply and why
3. Select three organizations based on examples/case studies/reports from the practitioners databases
4. Apply your selected theories to these companies and show how they are doing/not doing what the theories, you have reviewed, suggested
5. Provide recommendations based on theory to enhance their business
6. If in doubt please come and see Dr. Husni Kharouf or Ellie Hickman
Learning Outcomes Assessed:
1. Undertake a critical analysis of current marketing issues
2. Synthesize emerging issues and concepts from a range of academic journals, and relevant texts.
Content of the report:
• Table of contents
• Executive summary: less than one A4 page
• Introduction
• Main body
• Conclusion
• References
• Appendices
Report format
• Times New Roman, Arial or Calibri size 12 points
• 1.5 line spacing
• Include page numbers
Marking Scheme:
• Structure 10%: Content is organized and appropriate; coherent; flow of information, arguments, and concepts
• Knowledge and Understanding 30%: Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question
• Application 30% Application of theory or practical examples given appropriate to context
• Analysis and Recommendations 20%: Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations
• Presentation 10%: Spelling, punctuation, grammar, layout, accurate CU Harvard Referencing style, writing style academic/professional
PLAGIARISM WARNING! – Assignments should not be copied in part or in whole from any other source, except for any marked up quotations, that clearly distinguish what has been quoted from your own work. All references used must be given, and the specific page number used should also be given for any direct quotations, which should be in inverted commas. Students found copying from the internet or other sources will get zero marks and may be excluded from the university.
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