Assessment Task 2 – INDIVIDUAL WRITTEN ESSAY
Module Title: Global Business Strategy
Assessment Title: Individual Written Assignment
Select any one of the questions cited below (Please see below marked red color) and write a 3500 essay. Ensure your answer adheres to the academic conventions in terms of the use of citations, references and bibliography. Also ensure you have referred to the relevant Assessment Criteria as shown in the Module Guide.
In answering the question, you should try to achieve a well-balanced assignment in terms of the application of academic literature and inclusion of practical business / company examples. A brief introduction at the start of your essay, as well as a final conclusion, should also be included. All diagrams, figures, statistical data etc. should be cited in the Appendix section and the word count should be clearly noted at the end of the essay (i.e. immediately after the conclusion).
Your analysis should draw on the strategy and experience of a single company case study of your choice which should be explored throughout the essay. The company selected should originate from a different country that that of your home country.
Students should submit a paper copy of their assignment to SHIP by the due date. An e-copy should also be submitted to TUNITIN via the Module Blackboard centre. A word count should be included at the end of the conclusion.
Individual Assignment Questions
2. Critically discuss how successful companies can achieve global competitive advantage through creating and exploiting entirely new capabilities that go beyond those of competitors’. How should this process be managed effectively?
I need appendix in this essay
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