You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture.Prepare a 7- to 10-slide presentation with detailed speaker notes in which you:Define the business justification for investing in appropriate marketing talent and technologies focused on data analytics.Summarize the key points and factors in the presentation that will support the business case for your recommendations.Describe a market growth issue in your company that can be solved using digital analytics.(Note: You will use this market growth issue in your assignments throughout the course.)Explain the importance of using web analytics for organizational success.Analyze the marketing performance gaps in talent, technology, and strategy in your company. Include your recommendations for team goals and roles.Indicate the business value of this data-driven culture migration, summarizing the Analytics Value Chain, and the Digital Analytics P\’s (Phillips, 2014, Ch. 2).Summarize the factors that support and prove the business case for your recommendations.Include a reference slide with a minimum of three references, including the course textbook.
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