The main aim of this course is to enable students to research and write-up a study in the form of a business analysis report. The study will comprise a comparative appraisal of the financial position, performance, cash flows, and valuation of two companies in the same sector. (The first company is Randgold Resources, The second company is Gem Diamonds) The appraisal includes a SWOT Analysis for each of the two companies. The principal sources used will be the published Annual Reports of the two companies and will include horizontal and vertical analysis and trend analysis, with reference also to market forecasts and corporate valuation. Analytical skills will be included in the material on Study Direct as part of this module to complement the skills acquired during the module, 941N1 (Accounting for decision makers in management and finance). As part of your report, you will critically survey the literature and online resources, and employ this knowledge to guide you in drawing conclusions regarding the financial position, performance, cash flows, and valuation of competitive firms and their respective strengths, weaknesses, opportunities and threats.
1. Demonstrate a critical awareness of business analysis and critically appraise and evaluate research problems in the field.
2. Critically survey and analyse relevant theories,models and evidence and examine their explanatory contribution with respect to the cases under investigation.
3. Select appropriate financia land business data,and generate a robust financial statement analysis of competing firms in order to account for market values and/or market forecasts.
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