CASE 1 – NeoMed Technologies
(http://www.neomedtechnologies.com/index.htm)
Respond to the following questions thoroughly. You may quote phrases from the case directly by including them in ” “. If you quote from the Primis Neomed case, you do not need to cite it, as we know the source. If your information comes from outside the case facts. Please cite.
Respond to the following questions thoroughly. You may quote phrases from the case directly by including them in ” “. If you quote from the Primis Neomed case, you do not need to cite it, as we know the source. If your information comes from outside the case facts. Please cite.
1. Brief description of NeoMed product and application. What is the SIC number for this product? Under the heading of Coronary Artery Disease (CAD) the case facts are attempting to illustrate what?
2. Illustrate the following strategic concepts (provide examples) from the actual case facts: Opportunities, threats, (all through case,) product market potential, strategic risks and challenges, NeoMed competitive advantage, substitute products (list all briefly) as well as competitors.
3. Illustrate the following strategic concepts from the actual case facts: major strengths, major weaknesses (all through case,) major research/financing dilemma, critical success factors (contingencies,) marketing strategies, distribution strategies, entry strategies, market potential value of two market entry niches targeting strategies as well as initial sales projection.
4. (You can find more information in Attachment Name: Exhibit 4)Discuss the project time line illustrated in Exhibit 4 on page 143. Discuss the sources and allocation of funds illustrated in Exhibit 4 on page 144. Discuss briefly the state of venture capital industry in the case facts in 2002 pages 148 and 149 – including reasons for this situation. How would NeoMed fare, being in Ohio in current quarter (Q4 – 2014) (http://www.pwcmoneytree.com/CurrentQuarter/ByState) if it sought venture capital in late 2014 as compared to 2002 referred to in the case facts? What about its industry(http://www.pwcmoneytree.com/CurrentQuarter/ByIndustry) in late 2014
5. Using the provided Excel (Attachment Name: NeoMed) spreadsheet and term sheet (Attachment Name: YCTermSheet)– discuss Neomed’s Seed, Round A and Round B financing including the dilution of prior entrepreneurs and investors as well as the increasing number of shares and par value of privately held stock. Complete one term sheet for (only) Round B and attach to your assignment.
Cite work not in the case narrative using either: APA citing electronics sources Or Purdue APA citing electronic sources.
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