Describe the changes in stakeholder expectations of firms such as UPS in the recent past.

This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.

Read the UPS 2009 Sustainability report at: http://www.responsibility.ups.com/Sustainability  and address the following:

  • Describe the changes in stakeholder expectations of firms such as UPS in the recent past.
  • Describe UPS response to these stakeholder expectations.
  • Discuss the key performance indicators (KPIs) in the corporate sustainability report of UPS.
  • Discuss the benefits to UPS of the corporate sustainability report.
  • Describe the various stakeholders who may benefit and how they benefit from the UPS initiatives.

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