Describe the offline marketing methods that are currently used.

You have been asked to develop a new E-Business Plan for a local company that seeks to offer its products for sale online. The retail company can be your choice of either a hypothetical example or an existing company.

The document should be in the following format:

  • E-Business Plan
    • Use Microsoft Word
    • Title page
      • Course number and name
      • Project name
      • Your name
      • Date
    • Table of contents (TOC)
      • Use auto-generated TOC
      • Maximum of 3 levels deep
      • Be sure to update the fields of the TOC before submitting your project.
    • Section headings (Create each heading on a new page with “TBD” as the content, except for sections listed under new content below.)

Each week, you will add a section to this E-Business Plan and submit it for grading. Be sure that you support your information each week with scholarly sources and that you cite each source both in the text and in the references using APA format.

The following are the sections that will be submitted:

  • Enterprise Marketing Management Plan (Week 1 IP)
  • Key Performance Indicators (KPIs) Process Plan (Week 2 IP)
  • Data-Driven Web Analytics Plan (Week 3 IP)
  • Search Engine Optimization Plan (Week 4 IP)
  • Pay-Per-Click (PPC) Plan (Week 5 IP)

For this week, create an Enterprise Marketing Management Plan of 4–5 pages that includes the following:

  • Describe your case study business, including the product or service that it is selling online.
  • Describe the offline marketing methods that are currently used.
  • Describe the proposed online marketing methods and justify each method.
  • Describe how the case study business will integrate marketing methods.

Name the document “yourname_EBUS310_IP1.doc.”

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