Describe the Response to the crisis in terms of the Five Components of a Crisis Management Program.

Using either an example given by Patrice or another company NOT listed in the Textbook
Describe the Response to the crisis in terms of the Five Components of a Crisis Management Program
(Avoidance, Response, Root Cause Analysis and Resolution). How did the Company handle the crisis
and how could it have handled it better?

Patrice Smith video: https://www.youtube.com/watch?v=tbc5nsfCTn0 (Patrice gave an example at 22:40 in this video, please listen it first if you decide to use this example to write this paper. Thank you !)

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