Read the articles assigned for this unit. Pay particular attention to Zmuda’s 2012 article. In the Capella University Library, research taglines for resources you can use in this discussion.
A newly launched product that creates disruptive innovation has a clear-cut and compelling tagline. For example, Apple’s tagline is “think different,” which clearly appeals to a market that sees itself as creative and innovative, while playing on a similar tagline from the competition (IBM’s “Think”).
For this discussion, complete the following:
- Describe why a tagline is an important part of blue ocean strategy.
- Evaluate a tagline for a product from a publicly traded company, in an industry you have not used in the course to date.
Your post to this discussion must include at least one cited scholarly reference (peer-reviewed journal or practitioner journal) in addition to the course assigned readings, and must be a minimum of 250 words in length. Remember to list your references in APA format at the end of your post.
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