Describing share price movement of an FTSE 100 listed company, analysing reasons for the movement, and with appropriate use of Business English and referencing
Choose a British plc company which has been floated on the Stock Exchange and monitor the share prices of this company for 6 weeks. The assessment will be an individual case study report of approximately 1250 words describing and explaining the share price movements during the period in question. The report should include graphs.
Monitoring should begin as early as possible in TB2 in order to gain an overview of the share price movements.
You will also need to look briefly at the share prices for approximately the preceding 6 months in order to summarise the company’s recent performance and to give the context for your monitoring.
You should briefly compare your chosen company with the overall FTSE share price movement for the same period, and with other companies in the same sector.
You need to research and consider reasons for share price changes. These can range from local events such as bad weather or a train crash, for example, to government announcements that affect the sector, or global events such as war.
The report should include an introduction, a conclusion and a bibliography (APA referencing to be followed). The main body should include:
A short description of the chosen company and some description of its recent performance, with in-text referencing, to set the context for the monitoring period.
A record of what happened to its shares in the monitored period.
An analysis of the reasons for the share price movements.
A Possible Structure:
Introduction (150 words max.)
Company background and background to the 6 week monitoring period (200 words max.)
Description of share price movement (450 words max.)
Reasons for share price movement (550 word max.)
Conclusion (100 words max.)
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