Description of benefits that customers will both recognize and realize Competitive analysis Market-research steps necessary to test the concept Safety or health concerns with the use of your innovations, if any Development strategy

use the template that I have attached and also this outline Outline Cover page Table of Contents Executive Summary (this should be the last section written) Complete product/service description, including the type of innovation represented, and the source for the idea Product/service offering and a description of benefits that customers will both recognize and realize Competitive analysis Market-research steps necessary to test the concept Safety or health concerns with the use of your innovations, if any Development strategy Launch strategy, including any considerations of using strategic alliances to get to market Reference

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