Different Ways of Advertisement

Different Ways of Advertisement
In the world today, there are many forms of advertising by different businesses that strive to get as many buyers as possible. Predictably, some of the types of adverts used draw some criticism. Consequently, there are articles that bring into focus diverse ways of advertisements and their various implications in the world of ads. In the same context, the articles entitled With These Words I Can Sell You Anything, by William Lutz and Propaganda: How Not to be Bamboozled by Donna Woolfolk explores such criticisms. Admittedly, this essay argues that there are many different methods of advertising.
Primarily, many advertisements use propaganda in ads. According to ‘Propaganda: How Not To Be Bamboozled’’ (71), such misinformation works through tricking people, by temporarily distracting the eye as the rabbit bursts out from beneath the cloth’. For example, according to William Lutz, advertisers utilize weasel words to seem to make some claims for a given product when, in reality, there is no claim in any way (p. 62). To demonstrate this, for example, in 2001, Hyundai and KIA vehicles horsepower overstated the horse power of their vehicles; thus, leading to increased sales.
In the same vein, advertisers use oblique and ambiguous words that make their adverts appear the way they are not are in truth. In essence, they spent most of their time indulging in parity claims. According to William Lutz, for an instance, words like ‘help’, or virtually advertisements,’ or ‘act fast’ in such promotions led to misinformed buying. In illustration, Activia Yogurt was able to lure thousands of customers into paying more for its alleged nutritional benefits. Inherently, it pretentiously touted the ‘clinically’ and scientifically’ ascertained nutritional benefits of the product. In truth, however, the product was the same in any way to any other kind of product. In this context, therefore, individuals who identify with such advertisements’ content would always be misled because of the wording used are just meant to hoodwink them into purchasing the advertised merchandise.
In addition, there is the use of the word ‘you’ to address the consumer or the potential customer. An example of this truth is the Groupon’s tourism ads that were accused of employing keywords that related to individual tourism attraction; thus, getting many buyers from the target group who identified with the tourism attraction. The advertisings in the second language lead to a personal appeal; thus, making the buyer to purchase the product through making it appeals in the possible light of the consumer. In summary, such choice of language becomes more efficient in that attracting the clients or would-be –buyers. Thus, by utilizing this trick, the advertisers endlessly create yearning in people minds that inevitably leads to expenditure even if they can never afford them; hence, increasing their debt. Accordingly, such words mean something concrete; however, they are used in the ads in a manner that they make the clients assume that there exists in the thing being advertised
In conclusion, there are various strategies that are use in advertisements to influence buyers to buy products. Such methods include the employment of propaganda to make suggestions of what does not exist in whatever is being advertised. In addition, the usage of oblique and ambiguous wording in promotions has gained prominence in advertising. Admittedly, this strategy helps confuse the buyers into buying goods and services for they are not sure about what might not be right with the advert. Finally, the use of the word ‘you’ in addressing customers is also utilized because it is an effective method of making personal appealing to the consumers.

References
Lutz, W. (1996). With these words I can sell you anything.PDF
Woolfolk, D.( n.d). Propaganda: How Not to be bamboozled. PDF