Consumption is not necessarily always a transaction but as Holbrook and Hirschman (1982) states in their article if seen from experiential perspective it “is phenomenological in spirit and regards consumption as a primarily subjective state of consciousness with a variety of symbolic meanings, hedonic responses, and aesthetic criteria” (p. 132).
Your assignment task is to critically examine the above view on consumption, in relations to digital marketing.
The literature review should demonstrate the extensive research that you have undertaken.
You should use only peer-to-peer reviewed academic journal articles however you can use examples from reputed news websites and books.
Your introduction should explain clearly the lead argument/s and what/how you are going to do the assignment.
think of an appropriate title for the assignment,appropriate referencing, and clear and logical structure.
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