Marketing Plan Assignment 1
Due Date Changed to Tuesday, June 2, 11:59 p.m.
This is an individual assignment. If working on a team for the project, most of the questions will have similar or the same answer but could vary a little across members of the team. You should do this assignment on your own although you will need to connect and agree on questions 1 and 7.
- What is your product/service?
Hilton Inn
- What’s the name of the company that owns this product?
- Is the company a publicly held company?
- If not, what are 2 other companies that carry related, but not competing products that are publicly held companies?
- For the company that owns the product (or a substitute company if not publicly held), what is the company’s mission? (Discuss values and corporate culture as well)
- What is the NAICS code for your company/industry? (This will be helpful in finding industry data).
- Who are 3 direct competitors?
- Which competitor did you select for comparison for the project?
- Find one article (not website) related to your product, company or industry. ABI Inform of Business Source Elite are good databases you can access through Murphy Library website. Write 2-3 sentences summarizing the article you read. (What did you learn?). Include a complete citation for the article, along with the database used to access the article. If you are working in a team, each student should have a different article.
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