In completing the assignment, students will perform research on the company provided, answer the questions below in narrative form and will follow the steps provided below:
Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be between 4-5 pages in length excluding the title page, exhibits and reference page.
Step 2: Review assignment grading rubric.
Step 3: Follow this format:
Title page with title, your name, the course, the instructor’s name;
Comprehensive Written Analysis:
Step 4: In writing the analysis, the writing is in the third person.
Step 5: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. A reference within a reference list cannot exist without an associated in-text citation and vice versa.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company.
Step 7: Read all course material for weeks 1 and 2 and perform independent research to provide a comprehensive internal environmental analysis.
Step 8: Jot down or highlight key facts from the scenario. Consider making an outline to capture key points in the paper.
Step 9: In your paper, respond to the following:
Use the tools, concepts and information from your own research to perform a strategic analysis and selection of strategies.
Develop a BCG Matrix for selected company;
Develop a Grand Strategy matrix;
Develop a QSPM for selected company;
Analyze and discuss possible strategies;
Discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
Recommend the best strategies among the alternative strategies and explain why these strategies are the best;
Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements.
Step 11: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
Step 12: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.
Step 13: Proofread the paper for spelling and grammatical issues, and third person writing.
Use the spell and grammar check in Word as a first measure;
Have someone who has excellent English skills to proof the paper;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement
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