Information about the assignment:
Managing Strategy (please Note use the case study attached in second file.)
Referred/Deferred Coursework Assignment Details, 2014/15
The following assignment is to be undertaken if you have not passed this module on the first attempt, and have been offered the opportunity of referred or deferred assessment. The assignment assesses all the intended learning outcomes of the module. Please note that NO FURTHER RESEARCH is required for this assignment.
An electronic copy of your work on this assignment must be submitted by The submission date for all referred/deferred coursework assessments will be Monday 15th June 2015 via the Assignments facility on the module StudyNet site.
REQUIRED WORD COUNT: 3,000 words in total (+/- 10%), excluding references (1,000 words per question answered). The number of words you have actually written should be given on the first page.
Students must answer Question 1 in Section A below, plus a further two questions chosen from Section B.
Answers should be in essay form, referenced both to module theory readings and to the required case study, American Apparel: Vertically Integrated in Downtown LA which is attached here.
Please note that research aimed at updating the case study information is NOT required and will not improve your grade. However, FULL REVISION OF THE LECTURE MATERIAL IS ESSENTIAL.
MBSP0394 Managing Strategy Semester A and B
Referred/Deferred Coursework Assignment
QUESTIONS
SECTION A: COMPULSORY QUESTION
1) Using theory from the module and evidence from the case evaluate the ‘Vertically Integrated’ strategy of American Apparel and discuss whether this was driven by a market-based or a resource-based approach.
Section B
Answer TWO questions from this section
2) Discuss Dov Charney’s leadership as discussed in the case and identify Charney’s influence on the company’s performance. Discuss your opinion of his approach making links to module theory.
3) Explore the company’s strategy from the perspective of Corporate Social Responsibility. To what extent could you argue that the company have taken a stakeholder perspective in developing their business model? What other factors would you consider to be important when evaluating CSR in the company? You must use relevant module theory to answer this question.
4) Using module theory, including Jacobides Industry Architecture approach, and evidence from the case discuss the industry in which American Apparel compete. How does American Apparel’s business model compare to other suppliers in this industry and what are the challenges of this approach?
5) Using Porters Value Chain critically evaluate the strategy that American Apparel have followed and discuss the strengths and weaknesses of this approach. Based on your analysis what options would you put forward to overcome the issues identified.
Supporting Documents:
* American Apparel Case.pdf (Acrobat) (3929kb)
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