Discuss \”marketing\” in medical imaging, we refer to the channels of communication that a practice/department utilizes to attract customer groups (patients, referring physicians, hospital/health system administrators, and payers).

The Levin article introduction mentions the four P\’s of marketing- product, price, promotion, and place. Please visit the following page for an overview of the four P\’s: http://www.purelybranded.com/insights/the-four-ps-of-marketing/. ;

When we discuss \”marketing\” in medical imaging, we refer to the channels of communication that a practice/department utilizes to attract customer groups (patients, referring physicians, hospital/health system administrators, and payers). This week, I\’m assigning each team member a consumer group. Please discuss how a department/practice system administrator would use each of the four P\’s to communicate with a hospital/health system administrator.

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