After carefully studying the characteristics of market structure, you are to identify and research a firm (or business unit of firm) operating in one of the following market structures. For the paper, choose one of the following structures about which to write: (a) Oligopoly or (b) Monopoly (or very close to monopolistic power such as Microsoft in the business of PC operating systems). Your paper should include the following: Identify the firm, what it produces (products or services), and market structure (and rationale for why you think it belongs in your selected market structure category). Identify major competitors. Discuss nature of competition in industry in terms of pricing, production, strategic positioning of product/service offerings, etc. Discuss barriers to entry and how this is relevant to identified market structure. Include information on profitability of identified firm and how this relates to market structure (good to provide economic resultsi.e. P&L statement informationover several years). Discuss possible competitive threats to the firm and how these threats correspond to identified market structure. Include key factors for success in this industry, Describe your strategic recommendations for future of identified company including rationale for your recommendations. Length and Grading Guidelines: Papers will be graded by the grading form attached to this assignment. Length of paper should not exceed 400-600 words (2 to 3 spaced typewritten pages) plus any attachments you may choose to include. You are to include citations and sources of information in APA citation format.
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